Hey there,
Hey there,

I'm Carroll

I'm Carroll

I'm Carroll

I’m a creative designer who likes to understand how all the pieces fit together.

I’m both creative and highly organized, which means I care about the concept and what happens once the concept is approved. I’m equally excited by developing a big creative idea as I am by figuring out filing systems, approval processes, and details that make the idea work in the real world. 

Give me a brand, a complicated product line, a messy folder of files, or a problem that doesn’t have a solution quite yet, and I’m interested. I love digging through the chaos to find the problem hiding beneath, then developing a visual system that works from the big picture to the smallest detail.

My experience spans packaging, product graphics, brand systems, retail, 3D, digital, print, and licensing art, working for the Fruit of the Loom brand portfolio, particularly Spalding and JERZEES. I’ve developed everything from individual product graphics to larger visual systems designed to apply consistently across multiple product categories, regions, and channels.

I’m looking for a senior design role where I bring together strategy, 

problem-solving, and a little creative chaos.

Areas of
Areas of

Expertise

Expertise

Expertise

Brand & Campaign
Brand & Campaign
Brand & Campaign

Brand Systems, Art Direction, Social, Email

Packaging & Product Design
Packaging & Product Design
Packaging & Product Design

Packaging, Product Graphics, Retail, Licensing, 3D

Creative Operations
Creative Operations
Creative Operations

Asset Management, Production, File Systems, Templates

Experience

Fruit of the Loom

Developed creative for a diverse portfolio of Fruit of the Loom brands, including Spalding, JERZEES, Russell Athletic, and Vanity Fair, across packaging, product, retail, digital, and marketing.

Led large-scale creative initiatives including packaging redesigns, licensed collaborations, retail visual systems, email campaigns, catalogs, and 3D product visualization. Collaborated cross-functionally with marketing, sales, engineering, and international teams to bring projects from concept through production.

Developed creative for a diverse portfolio of Fruit of the Loom brands, including Spalding, JERZEES, Russell Athletic, and Vanity Fair, across packaging, product, retail, digital, and marketing.

Led large-scale creative initiatives including packaging redesigns, licensed collaborations, retail visual systems, email campaigns, catalogs, and 3D product visualization. Collaborated cross-functionally with marketing, sales, engineering, and international teams to bring projects from concept through production.

Creative Designer - All Brands
Creative Designer - All Brands

May 2026 - present

Graphic Designer II - All Brands
Graphic Designer II - All Brands

October 2024 - May 2026

Graphic Designer II - Spalding
Graphic Designer II - Spalding

May 2024 - October 2024

Graphic Designer - Spalding
Graphic Designer - Spalding

April 2019 - May 2024

Imagewest

Led design efforts within a student-run advertising agency, developing branding, campaigns, and promotional materials for local, regional, and international clients. Collaborated with account executives and copywriters to manage multiple projects, present creative concepts to clients, and adapt work based on feedback.

Led design efforts within a student-run advertising agency, developing branding, campaigns, and promotional materials for local, regional, and international clients. Collaborated with account executives and copywriters to manage multiple projects, present creative concepts to clients, and adapt work based on feedback.

Lead Multimedia Creative
Lead Multimedia Creative

May 2018 - December 2018

Directed a full creative campaign for the Malahide Chamber of Commerce in Dublin, Ireland, leading a team and delivering a complete set of promotional assets within a tight timeline and limited budget.

Directed a full creative campaign for the Malahide Chamber of Commerce in Dublin, Ireland, leading a team and delivering a complete set of promotional assets within a tight timeline and limited budget.

Multimedia Creative
Multimedia Creative

January 2018 - May 2018

Role in Mind?

Let's Chat

I bring strategy, creativity, and structure together to create work that looks good, works hard, & moves brands forward.

Role in Mind?

Let's Chat

I bring strategy, creativity, and structure together to create work that looks good, works hard, & moves brands forward.

Role in Mind?

Let's Chat

I bring strategy, creativity, and structure together to create work that looks good, works hard, & moves brands forward.

Role in Mind?

Let's Chat

I bring strategy, creativity, and structure together to create work that looks good, works hard, & moves brands forward.

I’m a creative designer who likes big ideas, smart systems, and figuring out how all the pieces fit together.

© 2026 CARROLL SANDMAN. All rights reserved.

I’m a creative designer who likes big ideas, smart systems, and figuring out how all the pieces fit together.

© 2026 CARROLL SANDMAN. All rights reserved.