Spalding Packaging Redesign

Spalding Packaging Redesign
Spalding Packaging Redesign

CLIENT:

CLIENT:

Spalding Product Marketing

Spalding Product Marketing

Spalding Product Marketing

SCOPE:

SCOPE:

Package Design

Package Design

Package Design

Image Manipulation & Retouching

Image Manipulation & Retouching

Image Manipulation & Retouching

3D Mockups & Renderings

3D Mockups & Renderings

3D Mockups & Renderings

3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
01 The Challenge

Spalding had recently undergone a brand strategy update and needed a new packaging system to bring the refreshed brand to life. Years of incremental updates had resulted in multiple package designs across domestic and international markets, resulting in a fragmented brand experience. Tasked by our marketing team to update our whole fleet of inflate, hoop, and accessory packages, we had a massive task ahead.

01 The Challenge

Spalding had recently undergone a brand strategy update and needed a new packaging system to bring the refreshed brand to life. Years of incremental updates had resulted in multiple package designs across domestic and international markets, resulting in a fragmented brand experience. Tasked by our marketing team to update our whole fleet of inflate, hoop, and accessory packages, we had a massive task ahead.

01 The Challenge

Spalding had recently undergone a brand strategy update and needed a new packaging system to bring the refreshed brand to life. Years of incremental updates had resulted in multiple package designs across domestic and international markets, resulting in a fragmented brand experience. Tasked by our marketing team to update our whole fleet of inflate, hoop, and accessory packages, we had a massive task ahead.

01 The Challenge

Spalding had recently undergone a brand strategy update and needed a new packaging system to bring the refreshed brand to life. Years of incremental updates had resulted in multiple package designs across domestic and international markets, resulting in a fragmented brand experience. Tasked by our marketing team to update our whole fleet of inflate, hoop, and accessory packages, we had a massive task ahead.

3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
02 Starting Point

The new packaging strategy centered on four key shifts: brighter layouts, focused product imagery, a clearer color hierarchy, and simplified information. Together these changes created a more modern retail presence while making the packaging easier to navigate. Modern,Simplified Design: We moved away from the darker backgrounds used across previous packaging. On hoop packaging, a neutral gray color allowed the entire hoop (even the backboard art) to remain visible. For inflates, a high-contrast white and black combination palette brightened the entire package and helped the product stand out on the shelf. Color Hierarchy: We modernized the packaging’s color hierarchy to align with the updated brand strategy and introduced a coordinated color system across products.

02 Starting Point

The new packaging strategy centered on four key shifts: brighter layouts, focused product imagery, a clearer color hierarchy, and simplified information. Together these changes created a more modern retail presence while making the packaging easier to navigate. Modern,Simplified Design: We moved away from the darker backgrounds used across previous packaging. On hoop packaging, a neutral gray color allowed the entire hoop (even the backboard art) to remain visible. For inflates, a high-contrast white and black combination palette brightened the entire package and helped the product stand out on the shelf. Color Hierarchy: We modernized the packaging’s color hierarchy to align with the updated brand strategy and introduced a coordinated color system across products.

02 Starting Point

The new packaging strategy centered on four key shifts: brighter layouts, focused product imagery, a clearer color hierarchy, and simplified information. Together these changes created a more modern retail presence while making the packaging easier to navigate. Modern,Simplified Design: We moved away from the darker backgrounds used across previous packaging. On hoop packaging, a neutral gray color allowed the entire hoop (even the backboard art) to remain visible. For inflates, a high-contrast white and black combination palette brightened the entire package and helped the product stand out on the shelf. Color Hierarchy: We modernized the packaging’s color hierarchy to align with the updated brand strategy and introduced a coordinated color system across products.

02 Starting Point

The new packaging strategy centered on four key shifts: brighter layouts, focused product imagery, a clearer color hierarchy, and simplified information. Together these changes created a more modern retail presence while making the packaging easier to navigate. Modern,Simplified Design: We moved away from the darker backgrounds used across previous packaging. On hoop packaging, a neutral gray color allowed the entire hoop (even the backboard art) to remain visible. For inflates, a high-contrast white and black combination palette brightened the entire package and helped the product stand out on the shelf. Color Hierarchy: We modernized the packaging’s color hierarchy to align with the updated brand strategy and introduced a coordinated color system across products.

3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.

The new packaging strategy centered on four key shifts: brighter layouts, focused product imagery, a clearer color hierarchy, and simplified information. Together these changes created a more modern retail presence while making the packaging easier to navigate. Modern,Simplified Design: We moved away from the darker backgrounds used across previous packaging. On hoop packaging, a neutral gray color allowed the entire hoop (even the backboard art) to remain visible. For inflates, a high-contrast white and black combination palette brightened the entire package and helped the product stand out on the shelf. Color Hierarchy: We modernized the packaging’s color hierarchy to align with the updated brand strategy and introduced a coordinated color system across products.

The new packaging strategy centered on four key shifts: brighter layouts, focused product imagery, a clearer color hierarchy, and simplified information. Together these changes created a more modern retail presence while making the packaging easier to navigate. Modern,Simplified Design: We moved away from the darker backgrounds used across previous packaging. On hoop packaging, a neutral gray color allowed the entire hoop (even the backboard art) to remain visible. For inflates, a high-contrast white and black combination palette brightened the entire package and helped the product stand out on the shelf. Color Hierarchy: We modernized the packaging’s color hierarchy to align with the updated brand strategy and introduced a coordinated color system across products.

The new packaging strategy centered on four key shifts: brighter layouts, focused product imagery, a clearer color hierarchy, and simplified information. Together these changes created a more modern retail presence while making the packaging easier to navigate. Modern,Simplified Design: We moved away from the darker backgrounds used across previous packaging. On hoop packaging, a neutral gray color allowed the entire hoop (even the backboard art) to remain visible. For inflates, a high-contrast white and black combination palette brightened the entire package and helped the product stand out on the shelf. Color Hierarchy: We modernized the packaging’s color hierarchy to align with the updated brand strategy and introduced a coordinated color system across products.

The new packaging strategy centered on four key shifts: brighter layouts, focused product imagery, a clearer color hierarchy, and simplified information. Together these changes created a more modern retail presence while making the packaging easier to navigate. Modern,Simplified Design: We moved away from the darker backgrounds used across previous packaging. On hoop packaging, a neutral gray color allowed the entire hoop (even the backboard art) to remain visible. For inflates, a high-contrast white and black combination palette brightened the entire package and helped the product stand out on the shelf. Color Hierarchy: We modernized the packaging’s color hierarchy to align with the updated brand strategy and introduced a coordinated color system across products.

3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.
3 iphones aligned in a row with color dots above.

What's Next?

Spalding: POP

Spalding: POP

Spalding: POP

What's Next?

Spalding: POP

Spalding: POP

Spalding: POP

What's Next?

Spalding: POP

Spalding: POP

Spalding: POP

What's Next?

Spalding: POP

Spalding: POP

Spalding: POP

C.SANDMAN

I’m a creative designer who likes big ideas, smart systems, and figuring out how all the pieces fit together.

Let’s talk

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© 2026 CARROLL SANDMAN. All rights reserved.

C.SANDMAN

I’m a creative designer who likes big ideas, smart systems, and figuring out how all the pieces fit together.

Let’s talk

Connect

Instagram

LinkedIn

© 2026 CARROLL SANDMAN. All rights reserved.